The Design Process

We break it down,
we make it simple.

1. Meet with Client
   Establish needs
   
   Designing (web pages, graphics, etc) means understanding the clients market and typically we have to rely on the client for that input.  We work tightly with our client to ensure that the aesthetic, the function and the form are congruent with their needs.
    
2. Retainer of 33% [50% if under $4000]
   Mocks produced depicting all discussed pieces
   Client feedback directs further mocks
   Revised mocks are approved for development
   
   We don't formally limit the number of revisions a client is allowed because we understand that if a client is making the investment, they want the project to be correct from the get go.
   Of course this doesn't mean we'll overhaul the site half way through development, but we'll always work to implement the solutions you need.
   
   Initial development commences
   
   Meaning we start developing the site to functional freeze, which means all the functionality and aesthetics (layout, colours, graphics, etc) has been coded and configured to perfection.  However there's no content at this stage.  Save for placeholder.
    
3. Second 34% Payment
   Development of initial template product complete
   Client review and revisions where necessary
   
   You get to access and review the site as it's being developed.  This excites some people because they understand that we accept feedback.
   We want to know what your friends think of your new site (they'll love it).  We take our role as web developers very seriously and believe that a web site should be intuitive at all levels.  If they can't find a button, we need to know!  The web is all about information consumption, after all.
   
   Content is populated and massaged
   
   Web design is all about the presentation of information and the role of web designer is to present your content in the most easily digested and aesthetically pleasing manner possible.  At least that's how we feel.
    
4. Final 33% Payment
   Site launches
   
   So the web site is designed, developed, deployed and done.
   You approved the content, gushed about how gorgeous/awesome/sweet/cool/wicked/incredible/fabulous the web site is.
   You're showing up on search engines, and depending on your competition rate you may already be on the first page.
   
   Now what?
   
   
5. Your Thirty day period for revisions begins
   
   It isn't over yet.  Who knows what  you'll decide in the coming weeks, and fortunately, we're just an email away.